Best Book On Email Marketing

Out of many forms of online marketing, email marketing is one of the popular marketing techniques to promote your products or services. But, the question is how to do it effectively and efficiently. Given below are top email marketing books and guides you can read to run successful email campaigns for your business in 2021.

What is Email Marketing?

It is the form of marketing done through emails. It strengthens business communications and targets real customers directly anytime. But you might wonder to learn that email marketing is a cost-effective way of marketing to sell your products or services easily if you do it rightly.

In this system, you do advertising, sales, or send any information to clients/customers. You also do it for building customer loyalty and brand awareness. This type of marketing will help you connect with them efficiently.

This way of marketing saves time, cost, and space while it can reach the targeted market quickly. There are great email marketing software tools that accelerate and automate your works. With email software tools, you can maintain a list of email recipients based on several criteria and you can create email messages to send out to the targeted people as they are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.

You do your email campaigns in several ways. You can provide a welcome message when someone subscribes to your newsletter or does any activity on your site. You can also deliver time-to-time announcements, product updates, etc. Your company's information provided at the bottom of your email messages helps them learn more about you and your services. In this way, your site will have more traffic and improve search engine ranking. With an email tool, you reach the target market quickly and stay connected with them to build the purchasing mood.

But how to do email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing using email marketing. You too can do it for any of your business!

You need to learn valuable lessons from successful marketers. Utilizing their tips and secrets, you can unfold the success easily and quickly. The following are the best books on email marketing (for any large and small business) as I know and as they featured in many reviews. Click on the title of the books for more details at Amazon. Also, check their Kindle eBook version if they are not available for delivery to your location.

Table of Contents

Best Email Marketing Books for 2021

1. The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email Paperback

by Étienne Garbugli

ISBN: 1777160405

Email marketing can help to increase conversions and grow your monthly revenue. Set up an automation to send the right email to the right user at the right time. You'll see increased engagement and sales. It is better than investing in ads. But you need to learn an effective strategy to avoid a lot of mistakes before you jump into it. This new book teaches you how and when to create new emails to influence the users' behaviors and buying decisions, how to increase the performance of every email sent out, how to stand out in a crowded inbox and how to systematically grow the performance of your email marketing program. The author says that you don't need to be a master copywriter to send effective emails. The book has everything to plan, build and optimize your email marketing strategy.

In an Amazon review, a reader writes, "A well-written book for those who want to learn about SaaS email marketing from A to Z. How to create, segment and send successful campaigns, what templates to use, and how to optimize key elements. Etienne Garbugli put together dozens of lessons divided into logical and easily-digestible chapters. Very easy to read and extremely useful. I really recommend!"

2. Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers Paperback

by Kath Pay

ISBN: 1781334919

Follow the holistic approach discussed in this book. You can break the barriers and drive stronger results. With this up-to-date guide, you can develop strategies and tactics as a better email marketer, write emails customers will love, and use a scientific method to learn what works for you.

One of the readers says, "Fantastic book for anyone wanting to put together a solid email marketing strategy. Kath shares brilliant advice that will help any company get more from their emails."

3. #1 ROI Focused Email Marketing Guide: Best Practices, Rules, and Real Life Examples to Get the Most ROI Out of Your Email Marketing Campaigns Paperback

by Robyn E Hatfield

ISBN-13: 979-8706674908

If you look for any strategy to maximize your ROI (Return on Investment), this book is for you. The author guides you every step of the setup process of your email marketing program. Learn to test what works for you, tips and tricks to optimize the performance of your campaigns and real life examples.

One who has read this book says, "As a small business owner, I know how important it is to keep my clients engaged. Robyn's book is a quick read with real, step by step instructions for successful email campaigns. It's all about the ROI. Invest in this book, follow the steps and you will see an amazing return."

4. Magnetic Words: The #1 Email Marketing System To Build Lists From Scratch & Craft Irresistible Copywriting Paperback

by Alina Swanson

ISBN-13: 979-8646489150

Some facts say that, for every dollar spent on email marketing, you will get 38 dollars in return. Yes, experienced email marketers say this marketing system is more profitable than other channels. How to do it and how will it work for you? From this book, discover why you should focus on small, segmented lists, 5 strategies of email lists that guarantee conversions, 6 ways to write killer email subject lines, Buzzfeed openers to make your email read up to the end, email copywriting do's and don'ts, and much more. A book with several email copywriting examples, lists of sensory words, action verbs and killer phrases, and more.

5. 300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email Paperback

by Meera Kothand

ISBN: 1098935470

Email marketing is not all about list building. It contains a coherent, holistic approach to get results. The book teaches you how to do branding with it, 7 things to do for your welcome email, 2 critical points to address in your lead magnet, 3 ways to plan the email editorial calendar and many questions and answers. If you are struggling with any aspect of this marketing system, this book is for you.

A review at Amazon says, "This book is really amazing. The book provides deep explanation about how to be successful on email marketing. Totally different from others. Thank you for writing this book Meera Kothand."

6. Make it Rain: The Secret to Generating Massive Paydays from Your Email List Paperback

by Chris Orzechowski

ISBN: 1094709662

The author says it is easy to make money from email marketing. But the understanding of consumer behavior is important. It involves the techniques and strategies to cut through the clutter and to become a brand people love to buy and develop a relationship with. A quick read to help you make more sales and grow your business!

One of the readers says on Amazon, "Get this book if you love making money. Chris is to the point and no fluff. If you want to make money with your email list then get it now!"

7. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

by Matthew Paulson (Author), Elisa Doucette (Editor), John McIntyre (Foreword)

ISBN: 0990530043

Wise marketers are still using email marketing techniques to generate massive leads and sales. In this latest edition of the book, Mathew teaches you the tips and tricks used by top marketers and to write compelling copy that triggers millions in revenue. From this book, learn to build a massive mailing list with 15 techniques, write action-driving copies, use email marketing to create 6 new income streams, use best practices not to go your emails into the spam folder, etc. It will help you shine in any business you are doing. The author teaches you the ways million-dollar companies are currently doing. This is a must-read!

8. Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 3rd Edition

by Chad S. White

ISBN: 1546910638

In this latest edition of the book, you'll find 150 best practices of email marketing to increase your ROI. With this, you can set the right goals based on deep metrics, build high performance lists, increase delivery rate, understanding various factors, create relevant messages with effective subject lines, email designs and smart targeting, avoid errors, and speed up your workflows. Highly recommended!

9. Master the Essentials of Email Marketing Analytics Paperback

by Himanshu Sha

ISBN: 1367308704

Now almost every business, big or small, uses email marketing strategies. Without it, you are missing a big marketing channel. Generally, the cost of email marketing is so cheap to acquire and retain customers. But the problem is most emails sent are entered into the Spam folder or blocked. In order to increase delivery rate directly into Inbox, you need to improve KPIs and other metrics. To reduce your cost per acquisition but increase email marketing ROI, you should be good at email marketing analytics. If so, this book is yours. Here, you'll learn to increase email delivery, subscription engagement, conversion and ROI. You'll also learn various techniques to avoid spam filters and blacklists.

10. Ultimate Guide to Email Marketing for Business Paperback

by Susan Gunelius

ISBN: 1599186233

From millions of emails sent every day, about 67% of them fall into spam. Susan Gunelius offers you tools to grow the email subscribers list, keep them engaged and turn them into lifelong customers. To build a strong email marketing program and increase revenue using email, discover from this book – free content to encourage subscribing, conversion funnels to drive sales, email automation, list segmenting techniques, key metrics to improve results, marketing automation, and personalization strategies, delivery rules, and tools.

A review says, "An awesome and very thorough book, I would highly recommend for anybody beginning to grow their email list. I wouldn't stop after this book though, continue with Russell Brunson's books."

Want to learn through video courses?

Enroll in a video course and learn easily by watching on your PC or mobile phone on the go. Find your favorite training course at Udemy:

| Top email marketing courses at Udemy

Looking for someone to help you?

The above books will provide you a solid foundation for your email marketing success. But like other marketing channels, it involves many tasks like designing creative templates, setting up a dedicated server, creating landing pages, writing persuasive messages, setting up automation, and looking for email databases, etc. If you are busy and want an expert do the work, click the link below:

| Find an email marketing service at Fiverr

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Best Book On Email Marketing

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